Custom websites for real businesses, built around your services, customers and goals. Choose a starting point below; final scope and pricing depend on your project requirements.
Find the right fit for your business.
Starter Website
A local business that needs a clear, professional first website.
$1,000one time · agreed project scope
Up to 5 pages
Custom, mobile-responsive design
Contact/quote form
Basic on-page SEO & analytics setup
30 days of post-launch support
What you get
Custom design
A custom-coded layout built around your business and brand, with layouts for phones, tablets and desktops.
Essential pages
Up to 5 pages for your services, business information and contact details. The final page list is agreed before work begins.
Customer inquiries
A contact/quote form gives visitors a clear way to send you an inquiry.
Search and measurement
Basic on-page SEO and analytics setup help people understand your pages and let you see how the site is used.
Launch and follow-up
30 days of post-launch support. Domain and hosting arrangements are confirmed in your quote; provider charges are separate.
Included revision rounds are agreed in writing. Additional pages or features are quoted before they are added.
Examples are concept websites for fictional businesses, not real client websites. Features illustrate possibilities; your quote defines what is included.
See the difference in actual work.
The package examples show possible layouts for fictional businesses. For completed work, see how The Spartan Factory organizes apparel services, or how a custom desktop tool handles a repetitive workflow.
Compare all technical features and ongoing support
Typical inclusions at each starting point. Available and optional features are scoped in your quote. Ongoing Support is not a website-build package.
What’s included
Starter WebsiteStarting at $1,000
Growth WebsiteStarting at $1,500
Advanced / Custom WebStarting at $2,500+
Ongoing SupportStarting at $250/month
Custom-coded website
Yes
Yes
Yes
Not a build package
Mobile responsive
Yes
Yes
Yes
Existing site support
Number of pages
Up to 5
Up to 10
Based on scope
Not applicable
Contact form
Yes
Yes
Yes
Maintenance
Quote/request form
Basic
Yes
Yes
Maintenance
Analytics setup
Yes
Yes
Yes
Monitoring
Basic on-page SEO
Yes
Yes
Based on scope
Basic SEO monitoring
Local SEO setup
Optional / quoted
Basic local SEO
Available
By agreement
Google review system
No
Yes
Available
Review-system management
Advanced custom design
Custom design included
More detailed custom design
Custom design included
By agreement
API integrations
Optional / quoted
Limited / quoted
Scoped / quoted
By agreement
Database-driven features
No
Optional / quoted
Scoped / quoted
By agreement
Customer/client portal
No
No
Available
By agreement
Custom dashboards
No
Optional / quoted
Available
By agreement
E-commerce integrations
Optional / quoted
Optional / quoted
Available
By agreement
Custom workflows
Optional / quoted
Optional
Available
By agreement
Hosting management
Separately quoted
Separately quoted
Based on scope
Yes; hosting fees separate
Maintenance
During support period
During support period
Based on scope
Security maintenance & updates
Client editing / CMS
Optional / quoted
Optional / quoted
Scoped / quoted
Existing system support
Content updates
By agreement
By agreement
Based on scope
Yes; agreed scope
Ongoing technical support
Separate support plan
Separate support plan
Based on scope
Yes
Post-launch support period
30 days
30 days
Based on scope
During active agreement
Starter WebsiteStarting at $1,000
Custom-coded website
Yes
Mobile responsive
Yes
Number of pages
Up to 5
Contact form
Yes
Quote/request form
Basic
Analytics setup
Yes
Basic on-page SEO
Yes
Local SEO setup
Optional / quoted
Google review system
No
Advanced custom design
Custom design included
API integrations
Optional / quoted
Database-driven features
No
Customer/client portal
No
Custom dashboards
No
E-commerce integrations
Optional / quoted
Custom workflows
Optional / quoted
Hosting management
Separately quoted
Maintenance
During support period
Client editing / CMS
Optional / quoted
Content updates
By agreement
Ongoing technical support
Separate support plan
Post-launch support period
30 days
Growth WebsiteStarting at $1,500
Custom-coded website
Yes
Mobile responsive
Yes
Number of pages
Up to 10
Contact form
Yes
Quote/request form
Yes
Analytics setup
Yes
Basic on-page SEO
Yes
Local SEO setup
Basic local SEO
Google review system
Yes
Advanced custom design
More detailed custom design
API integrations
Limited / quoted
Database-driven features
Optional / quoted
Customer/client portal
No
Custom dashboards
Optional / quoted
E-commerce integrations
Optional / quoted
Custom workflows
Optional
Hosting management
Separately quoted
Maintenance
During support period
Client editing / CMS
Optional / quoted
Content updates
By agreement
Ongoing technical support
Separate support plan
Post-launch support period
30 days
Advanced / Custom WebStarting at $2,500+
Custom-coded website
Yes
Mobile responsive
Yes
Number of pages
Based on scope
Contact form
Yes
Quote/request form
Yes
Analytics setup
Yes
Basic on-page SEO
Based on scope
Local SEO setup
Available
Google review system
Available
Advanced custom design
Custom design included
API integrations
Scoped / quoted
Database-driven features
Scoped / quoted
Customer/client portal
Available
Custom dashboards
Available
E-commerce integrations
Available
Custom workflows
Available
Hosting management
Based on scope
Maintenance
Based on scope
Client editing / CMS
Scoped / quoted
Content updates
Based on scope
Ongoing technical support
Based on scope
Post-launch support period
Based on scope
Ongoing SupportStarting at $250/month
Custom-coded website
Not a build package
Mobile responsive
Existing site support
Number of pages
Not applicable
Contact form
Maintenance
Quote/request form
Maintenance
Analytics setup
Monitoring
Basic on-page SEO
Basic SEO monitoring
Local SEO setup
By agreement
Google review system
Review-system management
Advanced custom design
By agreement
API integrations
By agreement
Database-driven features
By agreement
Customer/client portal
By agreement
Custom dashboards
By agreement
E-commerce integrations
By agreement
Custom workflows
By agreement
Hosting management
Yes; hosting fees separate
Maintenance
Security maintenance & updates
Client editing / CMS
Existing system support
Content updates
Yes; agreed scope
Ongoing technical support
Yes
Post-launch support period
During active agreement
Third-party services such as domains, hosting, servers, databases, APIs, AI usage, email/SMS services and premium software are billed separately unless specifically included in your quote. Learn about ongoing costs →
SEE THE DIFFERENCE
What could your website actually look like?
Pricing makes more sense when you can actually see what each level can look like. These are concept websites I built to show the kind of design, structure and functionality available at different project levels.
Watkins Digital Concept Projects — fictional businesses, not real clients. Features are illustrative; your quote defines your project.
Watkins Digital Concept Project
See a Starter example
A clean custom website for a local service business with the essentials done right.
A 50% deposit reserves the project and allows development to begin.
50% BEFORE LAUNCH
The remaining balance is due following final approval and before production launch.
Your project agreement confirms scope, deliverables and payment terms.
Need it sooner? Priority scheduling may be available for select projects.
HELP AFTER LAUNCH
Website Support & Maintenance
$250/month
Optional support with the work agreed in advance. It may include routine maintenance, minor content updates, image replacements, link/form checks, troubleshooting, website health monitoring and basic technical support.
Final pricing depends heavily on scope. Small tools and automations may start around $750. Larger software projects are individually quoted based on scope, complexity and ongoing infrastructure requirements.
Hosting, domains, servers, databases, APIs, AI usage, email/SMS services, premium software and other third-party services are separate unless specifically included in your quote. Understand ongoing costs →
BEFORE YOU GET STARTED
Pricing questions. Straight answers.
What does the 50% deposit cover?
A 50% deposit reserves your place in the production schedule and allows development of the agreed scope to begin. Your project agreement sets out the deliverables and payment terms.
When is the remaining balance due?
The remaining 50% is due after the completed project receives your final approval and before production launch or release.
Are domain and hosting costs included?
Domains, hosting and other third-party services are separate unless specifically included in your quote. Whenever practical, services are set up under your own account and billing so you maintain access, ownership and control.
Can I add features later?
Yes. Additional pages, features and integrations can be discussed as your business grows. Work outside the agreed scope is quoted and approved before it is added and may affect the timeline.
What if I need something outside a package?
Tell me what your business needs. Larger websites, custom functionality, software and integrations receive a project-specific scope, price and estimated timeline. Advanced features are possibilities to scope, not an all-features bundle.
Can Watkins Digital maintain my website after launch?
Yes. Website Support & Maintenance is available at $250/month, with the work agreed in advance. Starter and Growth include 30 days of post-launch support. Ongoing support is optional unless your project agreement says otherwise.
How long does a website take?
Most standard websites take approximately 2–4 weeks after the deposit and required materials are received. Timing depends on content, access, feedback and approvals. Larger or more complex projects receive their own estimate.
Can I update my own website?
Client editing or a CMS can be included when scoped and quoted. It is not automatically included in every package. We discuss the content you want to manage and agree the editing setup before work begins.
